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Insights Best Practice

Introducing Insights: ​The New Data-Driven Hinterview Feature

Josh Bolger avatar
Written by Josh Bolger
Updated over a year ago

Watch the exclusive customer webinar providing an overview of the groundbreaking addition to the Hinterview suite - Insights! In this session, we will guide you through the feature which empowers users to elevate their Hintros and enhance overall performance through comprehensive data analysis.

Hosts:

  • Liam McAndrew, Head of Customer Success

  • Ben Musgrave, Head of Product

The Benefits

Be data-driven​

Understand how your Hintros are performing:​

  • Optimise when you send, how you send etc​

  • Act on each Hintro view you get​

Managers:​

  • As above but you can view across your whole team​ and compare methods against success

  • See who’s performing and who’s not – it’s complimentary to Goals

Tips

  • Insights only show you what you’ve done so far – experiment to know what is best!​

  • Try sending at different times & on different days​

  • You can compare​

    • GIF vs static​

    • Attachment vs no attachment​

    • Length of video​

    • Where to make the thumbnail​

    • Sending method​

  • Campaigns & re-used Hintros​

    • Test on sending method, as well as all of the above​

  • Targeted Hintros​

    • Use Insights to respond to every view/watch/engagement

  • Compare team members​

  • Exclude eg automation used Hintros from the analysis​ if they will skew your results

  • Jump to Insights from within individual Hintros

  • Remember - all times are UK

  • The main funnel and other stats show unique views, watches etc

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