One of the most highly requested features has landed!

This article will talk you through how you can now deep dive into the data behind your Hintros. With this data, you can understand what's working best for you and further tailor your outreach methods to ensure you're maximising outcomes.

Here's a walkthrough of the feature:

Insights give you extensive information about your Hintro creations, views, watches and engagement.

It pulls out key stats like when people watch, how they're viewing and engaging.

It allows you to drill further into data, all the way down to statistics on individual Hintros.

Insights and visualisations dynamically recalculate as filters and selections are updated allowing you to 'follow the science' and understand how to get the most out of your videos.

Throughout Insights, you can filter and check comparisons of data

Owner

By default, these are set to show only your own data.

As a manager or admin user you can change this to look at one, many, or all of your colleagues' data.

Date

The default view is 7 days.

This can be expanded to as many or as few days as possible or can be removed entirely.

If there is a data filter applied then the comparisons shown across Insights are to the equivalent previous period. So eg if you have a filter to show the 7 days, then the comparison will be to the immediately preceding 7 days. If your filter is updated to show 15 days, the comparison will be to the immediately preceding 15 days.

If no data filter is applied, then no comparison will be shown.

These are very similar to the stats you'll see on your homepage. However, they're filtered based on the filters you have applied on Insights. By default, it's set to show the last 7 days.

This is how many videos have been created in the time period filtered to. This includes duplicated videos.

This is the total number of times the videos created in the relevant time period have been started.

Note this uses slightly different logic to the funnel below it, as the funnel shows unique only but includes video views, starts, etc that happened within your date filter but where they were created outside of the time period.

This is the sum of unique video starts of videos created within your date filter.

It is the unique video starts of each video (calculated by IP address) added together.

Note this uses slightly different logic to the funnel below it, as the funnel includes video views, starts, etc that happened within your date filter but where they were created outside of the time period.

This is the total minutes watched of all the videos created in the time period filtered to.

The video engagement funnel gives a visual view of Hintro input and outcomes.

Ratios are provided from one stage to the next.

The previous, compared to time period is overlaid in a light grey.

Clicking on this funnel will drill you into more details on the Video Engagements page.

The video engagement data is broken down into 5 key sections:

Which sharing method of your video brought your viewers to the video (across videos shown within the filters selected). Note this is via the share method you select on Hinterview. For example, should you Copy Link and then share it manually via LinkedIn it will show as ‘Copy Link’ in the Insights and not ‘LinkedIn’.

This section highlights which videos have performed 'best':

Most page views - the video within the selected filters that has the most page views

Most video watches - the video within the selected filters that has the most video watches. ie it's been watched to at least 80% of the way through.

Most engagements - the video within the selected filters that has the most engagements. eg users have clicked on links/buttons/contact details on the page

The funnel shown here will be the same as the funnel you viewed on the main Insights page, with HIntro by Hintro details shown below

All filters selected previously remain in place

This lists all Hintros that have data shown in the funnel above. Note this can include Hintros created before the filtered date if they have views/watches etc within the filtered dates.

You can use the checkboxes on the left-hand side to add/remove Hintro data from the funnel shown above.

It provides a high-level information on each HIntro - when it was created, when it was last viewed, whether it has a GIF thumbnail, whether it has an attachment, viewing stats, etc

Clicking on the Hintro title takes you to a detailed Insights view of the Hintro

Selecting a Hintro from the previous page brings you detailed information for that Hintro only.

All filters selected previously remain in place

You have the ability to preview the Hintro, to remind yourself of how it looks to viewers

You can also link straight through the Hintro full edit page to make any changes you would like.

These are shown in UK time

This shows you when your viewers have dropped off from watching, helping you to improve video performance to get better viewing.

If your video has engagements, this will show where and how viewers have clicked to engage. Note that clicking does not mean they did get in touch, eg they may have opened an email but not sent it, selected your phone number but not phoned it.

Which sharing method of your video brought your viewers to the video. Note this is via the share method you select on Hinterview. For example, should you Copy Link and then share it manually via LinkedIn it will show as ‘Copy Link’ in the Insights and not ‘LinkedIn’.

This table has a list of every view of the video (including repeat watches).

It includes:

Selecting and deselecting views on this table will update the visualisations above

N.B - Insights are currently only available for Hintros