Did you know you can sell Hinterview as part of your service offering? If you're looking for powerful ways to win exclusivity, retainers or higher fees then this is the solution for you. As your video strategy partner, we can show you how.

Once you complete this module, you will have all the skills you need to sell your Hinterviews products and ultimately generate significantly more revenue for you and your business.

Hear from one of our Hinterviewers:

"I secured an exclusive job worth £5,500+! The role had been advertised directly for 24 hours. I told the client about Hinterview and shared how it would benefit the client. My hook was putting candidates through a 1st stage video interview with me. They would have to perform under pressure by answering questions the hiring manager set. This not only saved them valuable time but also gave them quality insight into the candidate."

Here is an example of a 60 second pitch on selling Hinterview:

What do your clients want?

There are four main things our clients want when they are looking for a recruiter to partner with.

Speed
Reduced workload
Personalised relationships
Results

Hinterview addresses all of those pain points.

Speed With the addition of video, the average time to hire is reduced by 50% Early interview stages can be replaced by a more in-depth overview of the candidate at CV submission	Reduced Workload With the use of Hinterview, businesses are reducing the interview to placement ratio by 70%. Fewer interview stages at the early end of the process equate to fewer of the wrong candidates being interviewed.
Personalised Relationship Create bespoke video interviews, asking questions requested by the hiring manager. Create a bespoke Portal for the client. They can leave feedback, move candidates through the interview process and conduct video interviews all in a secure cloud-based management tool. (The best part? It will be branded to their business.)	Results Using video to enhance the candidate journey reduces dropout and increases engagement throughout the process. Using video to headhunt enables you to tap into a larger and more diverse candidate pool.

What should we discuss with our clients?

Video in Adverts

Candidates spend 487% more time on adverts that contain video. This works especially well when videos include staff from within your client's business, such as a hiring manager or their potential manager. It’s a great way to give candidates insight into the culture.
Adverts containing video get 35% higher application rate

Video for Candidates

Using Video to Attract Quality Talent

You can use video to improve response rates by 400-500% when headhunting. This will allow you to introduce your clients to passive candidates that wouldn’t normally engage.
Video in a recruitment email increases response rates by 200-300% - Hubspot

Top tip: Did you know viewers retain 95% of a message delivered via video compared to 10% when reading in text. - Wirebuzz

Video To Present Candidates

Submit candidates' CVs with a video profile attached to give your clients a more personal overview. This enables your clients to review communication, soft skills and even cultural fit.
Work alongside your clients to create bespoke video interviews which can replace the early stages of the interview process. Ask them to share 4-5 questions to qualify a candidate, and then use video to capture candidate answers.
With this simple change, you can reduce the time to hire by up to 55% and cut down the interview to placement ratio by 70%.

Client Portal

Use the Client Portal feature to enable your clients to view candidate profiles, track their progress , collaborate on positions, and conduct 1:1 or group video interviews. This tool is all online and requires no downloads. Plus, it can be branded to your individual clients.
Everyone involved in the hiring process will have their own login to your bespoke Portal. This allows you to store everything in one place, centralising your entire recruitment processes.
Time spent organising and tracking recruitment is one of the most costly steps in the recruitment process. By using the client portal we can simplify the process and reduce the operational costs involved in recruitment.

How Can I Productize Hinterview?

Productizing Hinterview will show your clients that you offer a premium level of service that differentiates you from your competitors. Here's an example of how:

How can the use of demo material help me sell Hinterview?

Offering an immersive demo allows your client to see how the product will look in their process. You can personalise it to their needs and exactly how they would benefit.

Here are some videos you can replicate for your clients:

What can you do next?

Now that you have completed this module, it is time to use Hinterview to increase your billings. Here's some tasks you can follow to get you started.

Step 1	Identify and write down three key selling points for using Hinterview. Think about what you want. Do you need more clients, better clients or higher fees?
Step 2	Create some good example content that you can share with future clients.
Step 3	Pitch Hinterview to your manager as if they were your client. You can also give them a demo of some of the features.
Step 3	Pitch to your clients and make money!

Hinterview Academy - Selling Hinterview