We recommend that you follow the Hook, Sell, Call to Action structure for your Hintro's to keep them concise and help you to keep your Hintro to between 45-90 seconds to get the best engagement rate.

We also recommend that you don't script your Hintro, sometimes this can make you sound a little robotic! Instead, if you need some promps, you can stick a sticky note next to your camera with a few key points.

Try and keep your camera in a passport like position only showing form your shoulders up.

Example:

Be as natural as possible and don't overthink it! The first or second take tends to be the best.

Note: Try not to watch your videos back as you'll always find something wrong with it. Think of it as a video voicemail!

Add the word “video” into email subjects and Hintro titles to increase engagement rate, this can increase your engagement quite significantly.

Facts tell Stories sell! Remember the video is the story and the email needs to highlight the facts.

Choose 3-5 key selling points in the body of the email/message to give the recipient enough of an of an understanding as to why you are reaching out and to incentivise them to click through onto your Hintro.

Here's an example:

Note: Explain what value the video is going to bring to the recipient.

Attach a document to your Hintro to back up what you’re saying and also to encourage people to click onto your Hintro as you can tell the recipient there is an attachment in the body of your message.

Example of the finished product

Note: Emphasise that this is a short video by highlighting that in the body of the email/message.