By now, you already know how successful and impactful video introductions are. However, how can we further ensure your Hintros reach their full potential?
It's all about click through. Click-through (as it sounds) refers to the number of people who are actually clicking on your email and its attachments.
So how does this work with Hintro?
In essence, you want the recipient to click on the email and then on the video. Sounds easy, right? But how do you actually do this?
Follow these 3 steps:
1) Use the word video in the subject line. This has been shown to increase the click-through rate by as much as 70%
2) Use a hyperlinked thumbnail image of the Hintro to further increase the click-through rate
3) Let the video do the talking! So long as your video has a call to action at the end, you will soon see the response rates multiply!
Next, find out some more tips on engaging cold business!